GDPR is about protecting a person’s data.

We’re update with the General Data Protection Regulation.

GDPR does permit five other valid pathways for B2B marketing: These are:

  • Data processing being necessary as part of a contract
  • The existence of a legal obligation
  • The need to protect the vital interests of an individual
  • The need to protect public interests
  • The existence of legitimate interest, unless this clashes with the data subject’s rights or freedoms.

The precise definition of legitimate interest is still being hammered out, but if a communication can be judged as necessary and not stepping on the interests of the recipient, then legitimacy can be argued. You might also have a case if the email marketing is part of a broader campaign.

Those being said, we don’t collect any personal data about our clients without their consent. Totusi, If they had received a marketing/job collaboration from us, it’s only because we think we can help the client’s business by offering our services, we have a strong reason to claim that the company that the person works will benefit from your offer.

According to Recital 47 of the General Data Protection Regulation , If the company has a justified interest in ‘cold’ acquisition through email marketing, the marketing emails can be allowed to potential customers without consent. To receive no further information by newsletter or email, the customer receiving them need only object to processing for marketing purposes.

According to Art. 95 of the General Data Protection Regulation, this applies to all data protection-related purposes unless special rules with the same regulatory target are contained in the ePrivacy directive (see also recital 173). The consequence is that email marketing is currently only allowed with the consent of those impacted. (Art. 13, para. 1 of RL 2002/58/EC).

GDPR articles